The Home
Design Shop
Brand identity for a CAD Architecture studio offering remote design services
Brand Identity Design, Website Design
Situated in a quaint studio in South Wales, The Home Design Shop (THDS) specialises in delivering Computer-Aided Design (CAD) proposals to homeowners throughout the UK. In light of the growing preference for remote services in the aftermath of the coronavirus pandemic, THDS has carved out
a niche by exclusively offering a 100% remote service to its customers. This strategic focus aligns with their mission to assist clients in realising their vision of a dream home.
THDS employed my expertise to craft a brand identity and website that mirrors the studio's sophisticated design ethos and forward-thinking approach. The branding incorporates a sleek combination of a simple sans-serif typeface and the dramatic Fino Sans font, bestowing the brand with a subtle yet distinctive flair.
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The logo, a 3D pencil featuring window and door cut-outs, effectively conveys the concept of home renovation. This versatile emblem integrates into various contexts and scales, ensuring its visual impact remains compelling. The overall design captures the essence of THDS—sophisticated, modern, and aligned with the innovative spirit of the studio.
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