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Neath Arts
Festival

A bilingual 28-page programme designed for Neath Arts Festival 2025, balancing clear information with illustrated visual identity

Programme Design

Neath Arts Festival Brochure Alice Jones Design Studio 2.jpg

I designed the official programme for Neath Arts Festival 2025, a 28-page publication created to guide audiences through the festival’s schedule, events and performances. Funded by the Welsh Government, the programme needed to balance clarity, accessibility and visual appeal, while accommodating a wide range of content within a limited format.

Neath Arts Festival Brochure Alice Jones Design Studio 5.jpg

The design uses a blue-led colour scheme, providing a consistent visual identity throughout the programme while supporting readability for a predominantly mature audience. Clear typographic hierarchy and considered layout choices were essential to ensure schedules, event details and practical information were easy to navigate at a glance. The programme was produced bilingually, incorporating both English and Welsh translations, requiring careful planning to maintain clarity without overcrowding the page.

Illustration plays a key role throughout the publication. Custom illustrations were created to represent headline acts and contributors, alongside architectural features of Neath, including the central church, the rugby club lights, the castle, and the Duke. These elements help ground the festival within its local context while adding visual interest and cohesion across the pages.

The programme includes a diverse range of events and contributors, from performances by Gruff Rhys and a talk by Siân Phillips to appearances from local school choirs. Managing this variety of content required careful organisation, particularly where complex information and multiple competing images had to be placed within tight spatial constraints.

The project was delivered to a strict deadline, with revisions completed quickly and efficiently to meet print requirements. The final programme successfully combines functionality with character, providing a clear, accessible guide to the festival while reflecting its cultural significance and community focus.

Excellent work by Alice for us completed on time and on budget to a very high standard. An excellent designer with a great work ethic. Recommend.

 

Roger Williams, Neath Arts Festival

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Editorial Design, Illustration

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