Daffodil IT
Branding Design, Marketing Materials
A bold, approachable brand identity and set of print materials for a South Wales–based IT supplier focused on clarity, experience and personal service
Daffodil IT’s brand identity was designed to feel confident, reliable, and instantly recognisable. A simple daffodil emblem is paired with a clean sans-serif typeface, striking a balance between approachability and professionalism. The bold yellow, black and white colour palette runs consistently across the identity, giving the brand strong visibility while reinforcing clarity, trust and technical competence, key qualities for an IT service provider working closely with local businesses.
The promotion pack was designed to clearly communicate Daffodil IT’s services and values at a glance. A black background provides contrast and structure, allowing white body text and yellow headings to remain highly legible while reinforcing the brand palette. Hand-drawn illustrations of the team, headquarters and supporting graphic emblems introduce a human element, helping to differentiate the business from more generic IT providers and emphasising their approachable, personal service.
Alongside service information, the pack highlights key business strengths through clear visual markers, including over 30 years of industry experience and a one-to-one customer support approach. The combination of strong layout, illustration and concise messaging ensures the material feels informative without being overwhelming, and professional without losing personality.
The business cards continue the same visual language, using a black base with white text and yellow accents for clarity and consistency. Clean typography ensures contact details are easy to read, while subtle illustrative elements reinforce the brand identity without distracting from essential information.
Designed to feel both modern and personable, the cards reflect Daffodil IT’s balance of technical expertise and customer-focused service, leaving a confident and memorable impression during face-to-face interactions.
Alice has been not only extremely creative but has been a delight to work with. She returns my calls and messages very quickly, which in my experience of dealing with graphic designers is quite unusual. She has a knack to think outside the box. Prices were fair also. Highly recommended.
Adam Jones, Daffodil IT
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